About us
At Wellystyle, fashion is more than clothing – it’s the language of self-expression. Every outfit tells a story, reflecting how you want the world to see you.
Our journey began with Emma Collins, a passionate entrepreneur who dreamed of creating a boutique that celebrated individuality. What started with a few carefully chosen pieces has grown into a flourishing destination for women and men who want to feel not only stylish, but also confident and empowered.
For Emma, Wellystyle is more than a brand – it’s a mission. She believes that the right outfit doesn’t just make you look beautiful, it makes you feel beautiful. And when you feel beautiful, you radiate confidence, strength, and the courage to be unapologetically yourself.
Every collection is designed with that purpose in mind: timeless yet modern, elegant yet approachable – pieces that help you shine in everyday life, on special occasions, or simply when dressing for yourself.
At Wellystyle, you’re not just buying clothes. You’re joining a community that values uniqueness, authenticity, and the joy of expressing who you are.
Fashion that inspires confidence.
Style that empowers women and men alike.
A brand born from Emma’s dream, created for you.
Welcome to Wellystyle – where your story begins with what you wear.
Our Story
Wellystyle was born out of a passion for design and a love for fashion that goes beyond trends. We wanted to build a brand that celebrates individuality, while staying true to values of sustainability and responsibility. Every collection is designed with care, blending modern style with timeless quality.
Our Values
• Sustainability first – we’re committed to using responsible practices and reducing our impact on the environment.
• Fashion with heart – our designs are made to make you feel confident, comfortable, and connected.
• Made for New Zealand, shared with the world – rooted in Kiwi spirit, our brand reflects the beauty and simplicity of life in New Zealand.
Why Choose Wellystyle?
Because fashion is more than just clothing. It’s a statement, a lifestyle, and a choice to support a better future. At Wellystyle, every piece tells a story – of style, care, and conscious living.